Chasing the Dragon: How Whiskey Hype Is Picking Your Pocket One Bottle at a Time
The secondary whiskey market is a wild west of inflated prices, manufactured scarcity, and social media FOMO — and distilleries are laughing all the way to the bank. Before you drop $250 on a bottle that retails for $60, it's worth asking who actually benefits from that transaction. Spoiler: it isn't your palate.